Brand identity: National Archives of Australia
Objective
Increase visitors numbers with a fresh brand positioning and visual identity.
Process
Complete brand audit across print, digital & exhibitions
Collaborative workshops with National Archive staff & visitors
Results
New positioning ‘Your story, our history’
New visual identity brings facts from the Archive to the foreground of every piece of communication as relatable, personal ‘stories’
Roll out of visual identity system across signage, exhibitions and collateral (print & digital )
Comprehensive brand style guidelines for the Archive’s in-house designers
Visitor numbers grew by 12% in the year following completion of the new identity