Retail & service design: Dresden Vision
SERVICE DESIGN & RETAIL DESIGN
Sara was the creative director of Dresden’s store fit-outs. The cost-effective, sustainable materials and modular design rolled-out across multiple store environments: from a 45 sqm prototype in Newtown, NSW, to 15 stores across Australia, NZ and Canada. The design philosophy extended to innovative merchandising and packaging.
Merchandising & Furniture Design
Interactive, self-serve product display for mix-and-match colour combinations. Increased basket size by 120%.
Modular store ‘furniture’ simplified store design & construction, saving money and time.
Packaging
Designed & produced locally from recycled, compostable cardboard.
Reduced carbon footprint by 95%
(compared to conventional industry packaging).